One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of January 2025).
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development in exchange for a percentage of the ad revenue from the channel.
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Revenue distribution of MCN companies in China 2023, by scale
The rise of short videos and e-commerce in China has boosted the growth of MCN agencies. According to a survey released in , a quarter of MCN companies in China had an annual revenue under ** yuan. Over half of MCN companies in China reached an annual revenue over * ²â³Ü²¹²Ô.Ìý
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TopMarketing. (April 9, 2024). Revenue distribution of multi-channel-network (MCN) agencies in China in 2023, by scale [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1548755/china-multi-channel-networks-revenue-distribution-by-scale/
TopMarketing. "Revenue distribution of multi-channel-network (MCN) agencies in China in 2023, by scale." Chart. April 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1548755/china-multi-channel-networks-revenue-distribution-by-scale/
TopMarketing. (2024). Revenue distribution of multi-channel-network (MCN) agencies in China in 2023, by scale. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1548755/china-multi-channel-networks-revenue-distribution-by-scale/
TopMarketing. "Revenue Distribution of Multi-channel-network (Mcn) Agencies in China in 2023, by Scale." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2024, /statistics/1548755/china-multi-channel-networks-revenue-distribution-by-scale/
TopMarketing, Revenue distribution of multi-channel-network (MCN) agencies in China in 2023, by scale ÌÇÐÄÆƽâ°æ, /statistics/1548755/china-multi-channel-networks-revenue-distribution-by-scale/ (last visited July 24, 2026)
Revenue distribution of multi-channel-network (MCN) agencies in China in 2023, by scale [Graph], TopMarketing, April 9, 2024. [Online]. Available: /statistics/1548755/china-multi-channel-networks-revenue-distribution-by-scale/
