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Advertising expenses of Chinese online video site iQIYI from 2016 to 2025 (in billion yuan)

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Source

Release date

March 2026

Region

China

Survey time period

2016 to 2025

Supplementary notes

One yuan equals approximately 0.147 U.S. dollars and 0.124 euros as of April 2026. 

Figures for earlier years have been taken from previous publications.

Citation formats

iQIYI's advertising expenses 2016-2025

Published by
Christy Tila,
Apr 17, 2026

In 2025, Baidu's Netflix-like site iQIYI invested approximately **** billion yuan in advertising activities, significantly increasing from the previous year. Founded in Beijing in 2010, iQIYI is one of the largest online video platforms in the world with over *** million monthly active users.

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