User-generated content, social media, and short videos accounted for just under ** percent of online video viewership in India in 2024. The remaining was made up by the premium video segment. India ranked among the key online video markets globally, with an overall revenue of *** billion U.S. dollars.
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Asia Video Industry Association. (December 2, 2024). Online video viewer distribution in India in 2024, by segment [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1616622/india-online-video-viewership-share-by-segment/
Asia Video Industry Association. "Online video viewer distribution in India in 2024, by segment." Chart. December 2, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1616622/india-online-video-viewership-share-by-segment/
Asia Video Industry Association. (2024). Online video viewer distribution in India in 2024, by segment. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1616622/india-online-video-viewership-share-by-segment/
Asia Video Industry Association. "Online Video Viewer Distribution in India in 2024, by Segment." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Dec 2024, /statistics/1616622/india-online-video-viewership-share-by-segment/
Asia Video Industry Association, Online video viewer distribution in India in 2024, by segment ÌÇÐÄÆÆ½â°æ, /statistics/1616622/india-online-video-viewership-share-by-segment/ (last visited July 20, 2026)
Online video viewer distribution in India in 2024, by segment [Graph], Asia Video Industry Association, December 2, 2024. [Online]. Available: /statistics/1616622/india-online-video-viewership-share-by-segment/