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Leading challenges when measuring and reporting public relations (PR) efforts according to PRs worldwide as of October 2024

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Source

Release date

November 2024

Region

Worldwide

Survey time period

October 11 to 21, 2024

Number of respondents

397 respondents

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "What are the biggest challenges you face when measuring and reporting PR efforts? (select all that apply)"

Most respondents came from outreach to the source’s email and database contacts.

Citation formats

Leading challenges when measuring and reporting PR efforts worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 7, 2025

As of October 2024, approximately ** percent of public relations (PR) professionals surveyed worldwide chose linking PR metrics to business goals as one of their biggest challenges when measuring and reporting PR efforts. Managing stakeholder expectations and handling unclear goals or success metrics followed, selected by ** and ** percent of the respondents, respectively.

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