Plans to explore generative artificial intelligence (AI) solutions in the workflow among public relations (PR) professionals worldwide from 2023 to 2025
Characteristic
I already use generative AI
I plan to explore generative AI
I’m not sure
No, I do not plan to explore them
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March 31 to April 25, 2023; November 2 to December 14, 2023; November 13 to December 17, 2024; December 5 to 24, 2025
Number of respondents
564*
Method of interview
Email survey
Supplementary notes
* Number of respondents as of December 2025. As of December 2024, Â 1,013 professionals were surveyed; as of December 2023, 1,001 professionals were surveyed; as of April 2023, 1,034 professionals were surveyed.
Data preceding 2025 retrieved from earlier releases.
Percentage points falling below 100 are probably due to rounding.
Citation formats
Plans to explore generative AI in the workflow among PRs worldwide 2023-2025
As of December 2025, around **** (or ** percent) of public relations (PR) professionals surveyed worldwide reported using generative artificial intelligence (genAI) solutions such as ChatGPT and DALL-E at work. A year earlier, the share was ***, suggesting that genAI's popularity among PRs ***.
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Muck Rack. (January 27, 2026). Plans to explore generative artificial intelligence (AI) solutions in the workflow among public relations (PR) professionals worldwide from 2023 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1392731/pr-plan-use-generative-ai/
Muck Rack. "Plans to explore generative artificial intelligence (AI) solutions in the workflow among public relations (PR) professionals worldwide from 2023 to 2025." Chart. January 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1392731/pr-plan-use-generative-ai/
Muck Rack. (2026). Plans to explore generative artificial intelligence (AI) solutions in the workflow among public relations (PR) professionals worldwide from 2023 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1392731/pr-plan-use-generative-ai/
Muck Rack. "Plans to Explore Generative Artificial Intelligence (Ai) Solutions in The Workflow among Public Relations (Pr) Professionals Worldwide from 2023 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jan 2026, /statistics/1392731/pr-plan-use-generative-ai/
Muck Rack, Plans to explore generative artificial intelligence (AI) solutions in the workflow among public relations (PR) professionals worldwide from 2023 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1392731/pr-plan-use-generative-ai/ (last visited July 15, 2026)
Plans to explore generative artificial intelligence (AI) solutions in the workflow among public relations (PR) professionals worldwide from 2023 to 2025 [Graph], Muck Rack, January 27, 2026. [Online]. Available: /statistics/1392731/pr-plan-use-generative-ai/
