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Skills companies employing public relations (PR) professionals needed to focus on in the following five years to succeed according to PRs worldwide as of April 2023

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Source

Release date

May 2023

Region

Worldwide

Survey time period

March 31 to April 25, 2023

Number of respondents

1,034 respondents

Method of interview

Email survey

Supplementary notes

According to the source, respondents worked at various hierarchic levels at agencies and brands; most were in the United States, but some were spread across Canada, Europe, and Asia.

Up to 4 answers were possible.

Citation formats

Top success-driving skills for companies according to PRs worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025
A spring 2023 survey among public relations (PR) professionals in the United States, Canada, Europe, and Asia asked them to select a maximum of **** skills the companies they worked for will need in the next five years to succeed. Media relations ranked first, mentioned by ** percent of the interviewees. Strategic planning followed, cited by ** percent. According to another source's projections, the global PR industry revenue will surpass *** billion U.S. dollars in 2023.
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Public relations worldwideAdvertising worldwideSocial media advertising and marketing worldwideB2B advertising & marketing in the United States Product placement worldwide
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