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Source
Source
Release date
December 2020
More information
Region
Worldwide
Survey time period
October 2019 to October 2020
Special properties
based on public relations work
Supplementary notes
Methodology: [T]he Global Creative Index analyses entries and winners from more than 25 PR, digital and marketing awards programmes from around the world over a 12-month period, up to the 2020 Global SABRE Awards. The formula takes into account the expansion of 'public relations' work across multiple categories at advertising-oriented shows such as the Cannes Lions (...). (...) [The source] has used a points per head calculation to identify which are (...) the most creative PR agencies in the world."
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