| Characteristic | Share of respondents |
|---|---|
| Content-related mistakes | 54% |
| Failure in crisis communication | 38% |
| Get overlooked by the board/management | 28% |
| Shitstorms | 24% |
| Not enough knowledge | 22% |
| Making a fool of the board/management | 22% |
| Lack of eloquence | 7% |
| Persistent journalists | 6% |
| Visible stage fright | 5% |
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Source
Sources
Release date
October 2014
More information
Region
Germany
Survey time period
April 2014
Number of respondents
536 respondents
Special properties
employees in press offices
Method of interview
Online survey
Supplementary notes
Multiple answers possible.
The source phrased the original German survey question as follows: "Was sind die drei größten Ängste von Kommunikations-Chefs?"
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