In 2024, the public relations (PR) worldwide market value amounted to an estimated **** billion U.S. dollars, up from **** billion dollars a year earlier in constant currency terms. According to the same source, PR firms in the United States alone accounted for around **** of the global figure.
PR market leaders
In 2024, the six leading PR agencies by fee income worldwide were based in the U.S. They were Edelman, Burson, the Weber Shandwick Collective, FleishmanHillard, Real Chemistry, and Ketchum, whose combined annual fee incomes exceeded *** billion dollars that year. The global top 10 also included organizations headquartered in the United Kingdom (Brunswick) and Germany (mc Group).
PR expenses in the U.S.
In 2023, U.S. PR agencies' expenditures collectively surpassed **** billion dollars. Direct comparisons to previous years are not possible due to a change in methodology by the U.S. Census Bureau, but sources anticipated an increase in 2024, a year marked by a presidential election in the U.S.
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ÌÇÐÄÆƽâ°æ. (April 24, 2026). Public relations industry size worldwide in 2023 and 2024 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/645836/public-relations-pr-revenue/
ÌÇÐÄÆƽâ°æ. "Public relations industry size worldwide in 2023 and 2024 (in billion U.S. dollars)." Chart. April 24, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/645836/public-relations-pr-revenue/
ÌÇÐÄÆƽâ°æ. (2026). Public relations industry size worldwide in 2023 and 2024 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/645836/public-relations-pr-revenue/
ÌÇÐÄÆƽâ°æ. "Public Relations Industry Size Worldwide in 2023 and 2024 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Apr 2026, /statistics/645836/public-relations-pr-revenue/
ÌÇÐÄÆƽâ°æ, Public relations industry size worldwide in 2023 and 2024 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/645836/public-relations-pr-revenue/ (last visited July 15, 2026)
Public relations industry size worldwide in 2023 and 2024 (in billion U.S. dollars) [Graph], ÌÇÐÄÆƽâ°æ, April 24, 2026. [Online]. Available: /statistics/645836/public-relations-pr-revenue/
