This question was phrased by the source as follows: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)? "
Among a total of 11,146 survey respondents, 6,807 were women and 4,339 were men.
Citation formats
Frequency of shopping through live commerce in Taiwan 2024
According to a survey conducted by in May 2024 in Taiwan, ** percent of respondents reported making more than *** purchases through live commerce in the past 12 months. Additionally, ** percent stated that they watch livestream shopping events without making any purchases, while ** percent indicated that they neither watch nor engage in shopping through these events.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Rakuten Insight. (September 3, 2024). Frequency of purchasing through live commerce in Taiwan as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1495939/taiwan-purchase-frequency-in-live-commerce/
Rakuten Insight. "Frequency of purchasing through live commerce in Taiwan as of May 2024." Chart. September 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1495939/taiwan-purchase-frequency-in-live-commerce/
Rakuten Insight. (2024). Frequency of purchasing through live commerce in Taiwan as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1495939/taiwan-purchase-frequency-in-live-commerce/
Rakuten Insight. "Frequency of Purchasing through Live Commerce in Taiwan as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Sep 2024, /statistics/1495939/taiwan-purchase-frequency-in-live-commerce/
Rakuten Insight, Frequency of purchasing through live commerce in Taiwan as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1495939/taiwan-purchase-frequency-in-live-commerce/ (last visited July 14, 2026)
Frequency of purchasing through live commerce in Taiwan as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: /statistics/1495939/taiwan-purchase-frequency-in-live-commerce/
