| Characteristic | More than 6 times in the last 12 months | 3 to 6 times in the last 12 months | 1 to 3 times in the last 12 months | I watch livestream shopping events but do not shop | I neither watch nor shop through livestream shopping events |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
September 2024
More information
Region
Taiwan
Survey time period
May 9 to 31, 2024
Number of respondents
11,146 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Percentages may not total 100 due to rounding.
This question was phrased by the source as follows: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)? "
Among a total of 11,146 survey respondents, 6,807 were women and 4,339 were men. Furthermore, 2,039 respondents were between 16 and 24 years old, 3,269 were between 25 and 34 years old, 3,026 were between 35 and 44 years old, 1,885 were between 45 and 54 years old, and 927 were 55 years old or older.
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