The most popular current use for analytics applications at contact centers worldwide in 2024 was marketing analytics. ** percent of respondents chose this option as their answer. Second in the list was sales analytics, with ** percent of respondents who claimed this would be in use within the next two years.
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Frost & Sullivan. (March 21, 2024). Current uses of analytics applications at contact centers worldwide in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1495870/contact-centers-current-analytics-uses/
Frost & Sullivan. "Current uses of analytics applications at contact centers worldwide in 2024." Chart. March 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1495870/contact-centers-current-analytics-uses/
Frost & Sullivan. (2024). Current uses of analytics applications at contact centers worldwide in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1495870/contact-centers-current-analytics-uses/
Frost & Sullivan. "Current Uses of Analytics Applications at Contact Centers Worldwide in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Mar 2024, /statistics/1495870/contact-centers-current-analytics-uses/
Frost & Sullivan, Current uses of analytics applications at contact centers worldwide in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1495870/contact-centers-current-analytics-uses/ (last visited July 16, 2026)
Current uses of analytics applications at contact centers worldwide in 2024 [Graph], Frost & Sullivan, March 21, 2024. [Online]. Available: /statistics/1495870/contact-centers-current-analytics-uses/
