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Likelihood of reaching out to customer care in the United States in 2024, by channel and generation

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Source

In cooperation with
Release date

June 2025

Region

North America, United States

Survey time period

2024

Number of respondents

3,500 consumers

Citation formats

Likelihood of customer care contact U.S. 2024, by channel and generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 22, 2025

In 2024, adults from the baby boomer generation preferred using live phone conversations when it came to customer care contact in the United States. The most popular channel for Gen Z, Gen X, and millennials was by email. Only ** percent of baby boomers stated they used social media as their preferred customer care contact channel.

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Topics

Call center services industry in the U.S.Mobile communicationsMobile communications in the United States
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