In 2024, the biggest challenge to generative artificial intelligence (GenAI) investment in customer care in the United States was **. Of the 348 customer care leaders who were surveyed, ***percent gave this as their answer. percent of respondents stated that GenAI had started but stalled at their customer care company.
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McKinsey & Company. (March 21, 2024). Biggest challenges to generative artificial intelligence (GenAI) investment according to customer care leaders in the United States in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1480765/customer-care-genai-challenges-us/
McKinsey & Company. "Biggest challenges to generative artificial intelligence (GenAI) investment according to customer care leaders in the United States in 2024." Chart. March 21, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1480765/customer-care-genai-challenges-us/
McKinsey & Company. (2024). Biggest challenges to generative artificial intelligence (GenAI) investment according to customer care leaders in the United States in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1480765/customer-care-genai-challenges-us/
McKinsey & Company. "Biggest Challenges to Generative Artificial Intelligence (Genai) Investment According to Customer Care Leaders in The United States in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Mar 2024, /statistics/1480765/customer-care-genai-challenges-us/
McKinsey & Company, Biggest challenges to generative artificial intelligence (GenAI) investment according to customer care leaders in the United States in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1480765/customer-care-genai-challenges-us/ (last visited July 20, 2026)
Biggest challenges to generative artificial intelligence (GenAI) investment according to customer care leaders in the United States in 2024 [Graph], McKinsey & Company, March 21, 2024. [Online]. Available: /statistics/1480765/customer-care-genai-challenges-us/