In 2024, the most popular planned area of generative artificial intelligence investment (GenAI) in the United States when it came to customer care was . ** percent of customer care leaders stated this as their answer. The second-most popular response was planned investment in customer intelligence from conversations.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
McKinsey & Company. (March 21, 2024). Planned generative artificial intelligence (GenAI) investment by customer care leaders in the United States in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1480742/customer-care-planned-genai-investment-us/
McKinsey & Company. "Planned generative artificial intelligence (GenAI) investment by customer care leaders in the United States in 2024." Chart. March 21, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1480742/customer-care-planned-genai-investment-us/
McKinsey & Company. (2024). Planned generative artificial intelligence (GenAI) investment by customer care leaders in the United States in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1480742/customer-care-planned-genai-investment-us/
McKinsey & Company. "Planned Generative Artificial Intelligence (Genai) Investment by Customer Care Leaders in The United States in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Mar 2024, /statistics/1480742/customer-care-planned-genai-investment-us/
McKinsey & Company, Planned generative artificial intelligence (GenAI) investment by customer care leaders in the United States in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1480742/customer-care-planned-genai-investment-us/ (last visited July 30, 2026)
Planned generative artificial intelligence (GenAI) investment by customer care leaders in the United States in 2024 [Graph], McKinsey & Company, March 21, 2024. [Online]. Available: /statistics/1480742/customer-care-planned-genai-investment-us/