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Share of Black and African American audiences that are more likely to watch selected video streaming apps in the United States in 2023
Share of Black American audience favoring video streaming apps in the U.S. 2023
According to a recent study conducted in the United States, Black and African Americans were more likely to use the Starz app compared to the total market, with a 39 percent audience share in 2023. This was closely followed by Philo, with 30 percent more likely to have the app. Black and African Americans have a lower affinity for AVOD services.
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App Science®. (January 16, 2024). Share of Black and African American audiences that are more likely to watch selected video streaming apps in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1459489/black-african-american-video-streaming-preferences-us/
App Science®. "Share of Black and African American audiences that are more likely to watch selected video streaming apps in the United States in 2023 ." Chart. January 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1459489/black-african-american-video-streaming-preferences-us/
App Science®. (2024). Share of Black and African American audiences that are more likely to watch selected video streaming apps in the United States in 2023 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1459489/black-african-american-video-streaming-preferences-us/
App Science®. "Share of Black and African American Audiences That Are More Likely to Watch Selected Video Streaming Apps in The United States in 2023 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jan 2024, /statistics/1459489/black-african-american-video-streaming-preferences-us/
App Science®, Share of Black and African American audiences that are more likely to watch selected video streaming apps in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1459489/black-african-american-video-streaming-preferences-us/ (last visited July 26, 2026)
Share of Black and African American audiences that are more likely to watch selected video streaming apps in the United States in 2023 [Graph], App Science®, January 16, 2024. [Online]. Available: /statistics/1459489/black-african-american-video-streaming-preferences-us/
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