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Year-over-year growth of video streaming segments in the United States as of July 2023

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Sources

Release date

August 2023

Region

United States

Survey time period

July 2022 to July 2023

Age group

2 years and older

Special properties

based on total hours viewed

Supplementary notes

*FAST growth from September 2022. 

Citation formats

Yearly growth of video streaming segments in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 5, 2024

As of July 2023, the viewing time of free ad-supported streaming TV services experienced an annual growth rate of ** percent in the United States, making it the fastest growing video streaming segment. By contrast, subscription video-on-demand (SVOD) increased by ** percent from July 2022 to July 2023.

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