A survey from 2022 found that ** percent of Scandinavian consumers preferred a full-price video streaming subscription without ads over lower-cost or no-cost streaming options. A further ** percent of respondents stated that they would sign up for a no-cost subscription in exchange for watching ** minutes of ads before each program, up from the previous year.
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Deloitte. (November 16, 2022). Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1399605/preferred-video-streaming-payment-options-scandinavia/
Deloitte. "Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022." Chart. November 16, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1399605/preferred-video-streaming-payment-options-scandinavia/
Deloitte. (2022). Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1399605/preferred-video-streaming-payment-options-scandinavia/
Deloitte. "Preferred Payment Options of Video Streaming Services among Consumers in Scandinavia in 2021 and 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Nov 2022, /statistics/1399605/preferred-video-streaming-payment-options-scandinavia/
Deloitte, Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022 ÌÇÐÄÆƽâ°æ, /statistics/1399605/preferred-video-streaming-payment-options-scandinavia/ (last visited July 24, 2026)
Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022 [Graph], Deloitte, November 16, 2022. [Online]. Available: /statistics/1399605/preferred-video-streaming-payment-options-scandinavia/
