A 2024 survey conducted in Spain found that Netflix was the most popular platform among connected TV users, with ** percent of respondents stating to use this. Amazon Prime Video was the second most used CTV platform in the country, followed by YouTube.
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IAB Spain. (June 30, 2024). Most used platforms among connected TV users in Spain as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1405907/platforms-ctv-users-spain/
IAB Spain. "Most used platforms among connected TV users in Spain as of March 2024." Chart. June 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1405907/platforms-ctv-users-spain/
IAB Spain. (2024). Most used platforms among connected TV users in Spain as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1405907/platforms-ctv-users-spain/
IAB Spain. "Most Used Platforms among Connected Tv Users in Spain as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2024, /statistics/1405907/platforms-ctv-users-spain/
IAB Spain, Most used platforms among connected TV users in Spain as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/1405907/platforms-ctv-users-spain/ (last visited July 15, 2026)
Most used platforms among connected TV users in Spain as of March 2024 [Graph], IAB Spain, June 30, 2024. [Online]. Available: /statistics/1405907/platforms-ctv-users-spain/
