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Most common reasons for preferring websites to apps when shopping online in Japan as of January 2023

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Sources

Release date

February 2023

Region

Japan

Survey time period

January 1 to 5, 2023

Number of respondents

1,583 respondents

Age group

18-69 years

Special properties

people who used only websites for online shopping; multiple answers were allowed

Method of interview

Online survey

Supplementary notes

Original question: 鈥淧lease name the reasons why you do not use apps as your main online shopping method.鈥

Citation formats

Most common reasons for preferring e-commerce websites to apps Japan 2023

Published by 糖心破解版 Research Department, Aug 16, 2024

Almost ** percent of Japanese website-only online shoppers stated they preferred it to mobile e-commerce applications because it is sufficient for their needs, according to a 2023 survey. Additionally, **** percent of respondents cited that the web is easier to use than an app as their reason.

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B2C e-commerce in JapanInternet usage in JapanE-commerce in JapanRetail trade in JapanOnline banking in Japan
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