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Share of gross merchandise value (GMV) among leading e-commerce platforms in Thailand in 2024

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Source

In cooperation with
Release date

June 2025

Region

Thailand

Survey time period

2024

Supplementary notes

According to the source, gross merchandise value (GMV) includes all orders where payment has been made, while also including cancelled, returned, or refunded orders. 

Citation formats

GMV share of leading e-commerce platforms Thailand2024

Published by
Yihan Ma,
Jul 23, 2025

In 2024, Shopee was the leading e-commerce in Thailand, accounting for over **** of the total gross merchandise value (GMV). Having entered Thailand in 2015, Shopee remains one of the most dominant players among e-commerce platforms in the country.

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