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Leading product categories of items bought from TikTok Shop in Malaysia as of 1st quarter 2025, by share of gross merchandise value (GMV)

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Source

In cooperation with
Release date

June 2025

Region

Malaysia

Survey time period

Q1 2025

Supplementary notes

According to the source, gross merchandise value (GMV) includes all orders where payment has been made, while also including cancelled, returned, or refunded orders. 

Citation formats

GMV share of leading product categories on TikTok Shop in Malaysia Q1 2025

Published by
Yihan Ma,
Aug 6, 2025

As of the first quarter of 2025, beauty, health, and personal care was the leading category of products bought from TikTok Shop in Malaysia, accounting for **** percent of the total gross merchandise value (GMV). TikTok Shop was among the leading online shopping platforms in Malaysia.

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