In 2023, leading e-commerce platforms in China saw an overall decrease in daily new users during the Singles' Day sales compared to the same period in the previous year, with Douyin gaining **** percent less daily new users. Pinduoduo saw the steepest decline of ** percent. The number of daily new users of all leading e-commerce platforms had fallen to under ** million.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Moonfox Data. (November 14, 2023). Year-on-year growth of leading e-commerce platform daily new users during Singles' Day sales in China as of November 2023, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1450403/china-singles-day-daily-new-user-yoy-growth-by-platform/
Moonfox Data. "Year-on-year growth of leading e-commerce platform daily new users during Singles' Day sales in China as of November 2023, by platform." Chart. November 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1450403/china-singles-day-daily-new-user-yoy-growth-by-platform/
Moonfox Data. (2023). Year-on-year growth of leading e-commerce platform daily new users during Singles' Day sales in China as of November 2023, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1450403/china-singles-day-daily-new-user-yoy-growth-by-platform/
Moonfox Data. "Year-on-year Growth of Leading E-commerce Platform Daily New Users during Singles' Day Sales in China as of November 2023, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Nov 2023, /statistics/1450403/china-singles-day-daily-new-user-yoy-growth-by-platform/
Moonfox Data, Year-on-year growth of leading e-commerce platform daily new users during Singles' Day sales in China as of November 2023, by platform ÌÇÐÄÆƽâ°æ, /statistics/1450403/china-singles-day-daily-new-user-yoy-growth-by-platform/ (last visited July 31, 2026)
Year-on-year growth of leading e-commerce platform daily new users during Singles' Day sales in China as of November 2023, by platform [Graph], Moonfox Data, November 14, 2023. [Online]. Available: /statistics/1450403/china-singles-day-daily-new-user-yoy-growth-by-platform/
