Key insights
- B2B e-commerce market size
- tn JPY

Detailed statistics
B2B online retail market size in Japan 2015-2024
- B2C e-commerce market size
- tn JPY

Detailed statistics
B2C online retail market size in Japan 2015-2024
- C2C e-commerce market size
- tn JPY

Detailed statistics
Online C2C market size in Japan FY 2016-2024
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Current statistics on this topic
Recommended statistics
Overview
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- Market size of EC payment processing service in Japan FY 2017-2028
- E-commerce website designing service market size in Japan 2021-2027
- Cross-border online retail market size in Japan FY 2016-2024
- Visitors to most popular online retailers in Japan 2025
- E-commerce penetration ratio in households in Japan 2015-2025
- Average monthly household expenditure on online purchases in Japan 2015-2024
Overview
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Market size of EC payment processing service in Japan FY 2017-2028

Market size of EC payment processing service in Japan FY 2017-2028
Trading volume of the e-commerce payment processing service market in Japan from fiscal year 2017 to 2023 with forecasts until 2028 (in trillion Japanese yen)
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E-commerce website designing service market size in Japan 2021-2027

E-commerce website designing service market size in Japan 2021-2027
Sales value of the e-commerce website designing service market in Japan from fiscal year 2011 to 2023 with forecasts until 2027 (in billion Japanese yen)
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Cross-border online retail market size in Japan FY 2016-2024

Cross-border online retail market size in Japan FY 2016-2024
Cross-border e-commerce market size in Japan with the United States and China from fiscal year 2016 to 2024 (in billion Japanese yen)
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Visitors to most popular online retailers in Japan 2025

Visitors to most popular online retailers in Japan 2025
Number of visitors to popular online retailers in Japan as of July 2025 (in millions)
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E-commerce penetration ratio in households in Japan 2015-2025

E-commerce penetration ratio in households in Japan 2015-2025
Share of households shopping online in Japan from 2015 to 2025
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Average monthly household expenditure on online purchases in Japan 2015-2024

Average monthly household expenditure on online purchases in Japan 2015-2024
Average monthly household expenditure on goods and services ordered over the internet in Japan from 2015 to 2024 (in 1,000 Japanese yen)
Business strategy
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E-commerce use among businesses in Japan 2024, by sales type

E-commerce use among businesses in Japan 2024, by sales type
Share of businesses selling over e-commerce channels in Japan as of 2024, by sales type
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E-commerce sales penetration among businesses in Japan 2024

E-commerce sales penetration among businesses in Japan 2024
Share of business enterprises selling over e-commerce channels in Japan as of 2024
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E-commerce penetration among SME businesses in Japan 2024

E-commerce penetration among SME businesses in Japan 2024
Share of small and mid-size business enterprises (SME) selling over e-commerce channels in Japan as of 2024
B2B e-commerce
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B2B online retail ratio in Japan 2015-2024

B2B online retail ratio in Japan 2015-2024
Business-to-business (B2B) e-commerce ratio within overall commercial transactions in Japan from 2015 to 2024
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B2B online retail market size in Japan 2015-2024

B2B online retail market size in Japan 2015-2024
Business-to-business (B2B) e-commerce market size in Japan from 2015 to 2024 (in trillion Japanese yen)
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B2B e-commerce market size in Japan 2024, by industry

B2B e-commerce market size in Japan 2024, by industry
Business-to-business (B2B) e-commerce market size in Japan in 2024, by industry (in trillion Japanese yen)
B2C e-commerce
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B2C online retail ratio in Japan 2015-2024

B2C online retail ratio in Japan 2015-2024
Business-to-consumer (B2C) e-commerce ratio within overall commercial physical goods transactions in Japan from 2015 to 2024
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B2C online retail market size in Japan 2015-2024

B2C online retail market size in Japan 2015-2024
Business-to-consumer (B2C) e-commerce market size in Japan from 2015 to 2024 (in trillion Japanese yen)
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B2C online retail market size in Japan 2024, by sector

B2C online retail market size in Japan 2024, by sector
Business-to-consumer (B2C) e-commerce market size in Japan in 2024, by sector (in trillion Japanese yen)
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M-commerce market size in Japan 2015-2024

M-commerce market size in Japan 2015-2024
Value of the mobile e-commerce market in Japan from 2015 to 2024 (in trillion Japanese yen)
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Share of online retail shopping users in Japan 2024, by age

Share of online retail shopping users in Japan 2024, by age
Share of online retail shopping users in Japan in 2024, by age group
C2C e-commerce
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Online C2C market size in Japan FY 2016-2024

Online C2C market size in Japan FY 2016-2024
Consumer-to-consumer (C2C) e-commerce market size in Japan from fiscal year 2016 to 2024 (in billion Japanese yen)
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Share of online auction and flea market app users in Japan 2024, by age

Share of online auction and flea market app users in Japan 2024, by age
Share of online auctions and mobile flea market application users in Japan in 2024, by age group
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Flea market app penetration rate Japan 2024, by age group

Flea market app penetration rate Japan 2024, by age group
Penetration rate of flea market apps in Japan as of April 2024, by age group
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Major used consumer goods categories in Japan 2024

Major used consumer goods categories in Japan 2024
Most popular product categories bought secondhand in Japan as of September 2024
Platform operators
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Amazon Japan's online retail sales revenue FY 2014-2023

Amazon Japan's online retail sales revenue FY 2014-2023
Sales revenue of e-commerce retailer Amazon Japan G.K. from fiscal year 2014 to 2023 (in billion Japanese yen)
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Rakuten Group annual revenue 2015-2025

Rakuten Group annual revenue 2015-2025
Revenue of the Rakuten Group from 2015 to 2025 (in billion Japanese yen)
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LY Corporation's shopping business transaction value FY 2018-2024

LY Corporation's shopping business transaction value FY 2018-2024
Transaction value of the shopping business at LY Corporation from fiscal year 2018 to 2024 (in billion Japanese yen)
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Mercari's net sales FY 2016-2024

Mercari's net sales FY 2016-2024
Net sales of Mercari, Inc. from fiscal year 2016 to 2024 (in billion Japanese yen)
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Aucfan's net sales FY 2018-2024

Aucfan's net sales FY 2018-2024
Net sales of Aucfan Co., Ltd from fiscal year 2018 to 2024 (in billion Japanese yen)
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