According to the source, gross merchandise value (GMV) includes all orders where payment has been made, while also including cancelled, returned, or refunded orders.Â
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GMV share of shopping categories on Shopee Philippines 2024
In 2024, home and living was the leading category of products bought from Shopee in the Philippines, accounting for ** percent of the total gross merchandise value (GMV). Shopee was the leading e-commerce platforms in the Philippines in that year.Â
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Momentum Works Pte. (June 26, 2025). Shopping categories of items bought from Shopee in the Philippines in 2024, by share of gross merchandise value (GMV) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1535255/philippines-shopping-categories-gmv-share-on-shopee/
Momentum Works Pte. "Shopping categories of items bought from Shopee in the Philippines in 2024, by share of gross merchandise value (GMV) ." Chart. June 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1535255/philippines-shopping-categories-gmv-share-on-shopee/
Momentum Works Pte. (2025). Shopping categories of items bought from Shopee in the Philippines in 2024, by share of gross merchandise value (GMV) . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1535255/philippines-shopping-categories-gmv-share-on-shopee/
Momentum Works Pte. "Shopping Categories of Items Bought from Shopee in The Philippines in 2024, by Share of Gross Merchandise Value (Gmv) ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2025, /statistics/1535255/philippines-shopping-categories-gmv-share-on-shopee/
Momentum Works Pte, Shopping categories of items bought from Shopee in the Philippines in 2024, by share of gross merchandise value (GMV) ÌÇÐÄÆƽâ°æ, /statistics/1535255/philippines-shopping-categories-gmv-share-on-shopee/ (last visited July 26, 2026)
Shopping categories of items bought from Shopee in the Philippines in 2024, by share of gross merchandise value (GMV) [Graph], Momentum Works Pte, June 26, 2025. [Online]. Available: /statistics/1535255/philippines-shopping-categories-gmv-share-on-shopee/
