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Leading shopping categories of items bought from TikTok Shop in Indonesia as of 1st quarter 2025, by share of gross merchandise value (GMV)

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Source

In cooperation with
Release date

June 2025

Region

Indonesia

Survey time period

Q1 2025

Supplementary notes

According to the source, gross merchandise value (GMV) includes all orders where payment has been made, while also including cancelled, returned, or refunded orders. 

Citation formats

GMV share of shopping categories on TikTok Shop Indonesia Q1 2025

Published by
Yihan Ma,
Jul 29, 2025

As of the first quarter of 2025, health and beauty was the leading category of products bought from TikTok Shop in Indonesia, accounting for ** percent of the total gross merchandise value (GMV). TikTok Shop was among the leading e-commerce platforms in Indonesia.

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