In 2025, around ** percent of beauty consumers stated that they purchased a certain color cosmetics brand because it offered quality products. Affordability was also important, ranking third.Â
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McKinsey & Company. (June 9, 2025). Leading attributes of a color cosmetics brand according to consumers worldwide in 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1618421/leading-attributes-of-a-color-cosmetics-brand-according-to-consumers-worldwide/
McKinsey & Company. "Leading attributes of a color cosmetics brand according to consumers worldwide in 2025." Chart. June 9, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1618421/leading-attributes-of-a-color-cosmetics-brand-according-to-consumers-worldwide/
McKinsey & Company. (2025). Leading attributes of a color cosmetics brand according to consumers worldwide in 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1618421/leading-attributes-of-a-color-cosmetics-brand-according-to-consumers-worldwide/
McKinsey & Company. "Leading Attributes of a Color Cosmetics Brand According to Consumers Worldwide in 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 Jun 2025, /statistics/1618421/leading-attributes-of-a-color-cosmetics-brand-according-to-consumers-worldwide/
McKinsey & Company, Leading attributes of a color cosmetics brand according to consumers worldwide in 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1618421/leading-attributes-of-a-color-cosmetics-brand-according-to-consumers-worldwide/ (last visited August 04, 2026)
Leading attributes of a color cosmetics brand according to consumers worldwide in 2025 [Graph], McKinsey & Company, June 9, 2025. [Online]. Available: /statistics/1618421/leading-attributes-of-a-color-cosmetics-brand-according-to-consumers-worldwide/