125 managers and leaders of insights functions and 102 business users and stakeholders for research and insights
Supplementary notes
Respondents were asked: "Overall, how do you feel about the potential impact of AI on research and insights for our organization?" Respondents came from a spread of industry sectors.
Citation formats
Impact of AI on research and insights departments at enterprise companies 2023
In 2023, research and insights departments in North America and Europe were feeling about the potential impact of artificial intelligence (AI) within their enterprise companies. Both insights teams and stakeholders were equally *** when posed with the AI question, whereas percent of the two respondent groups were very cautious about the potential impact of AI.
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Market Logic. (June 23, 2025). Potential impact of artificial intelligence (AI) on research and insights departments at enterprise companies in North America and Europe in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1446930/ai-impact-on-research-and-insights-in-business/
Market Logic. "Potential impact of artificial intelligence (AI) on research and insights departments at enterprise companies in North America and Europe in 2023." Chart. June 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1446930/ai-impact-on-research-and-insights-in-business/
Market Logic. (2025). Potential impact of artificial intelligence (AI) on research and insights departments at enterprise companies in North America and Europe in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1446930/ai-impact-on-research-and-insights-in-business/
Market Logic. "Potential Impact of Artificial Intelligence (Ai) on Research and ÌÇÐÄÆƽâ°æ Departments at Enterprise Companies in North America and Europe in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jun 2025, /statistics/1446930/ai-impact-on-research-and-insights-in-business/
Market Logic, Potential impact of artificial intelligence (AI) on research and insights departments at enterprise companies in North America and Europe in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1446930/ai-impact-on-research-and-insights-in-business/ (last visited August 01, 2026)
Potential impact of artificial intelligence (AI) on research and insights departments at enterprise companies in North America and Europe in 2023 [Graph], Market Logic, June 23, 2025. [Online]. Available: /statistics/1446930/ai-impact-on-research-and-insights-in-business/
