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Biggest challenges of LGBTQ+ inclusive marketing according to marketers in the United States as of September 2023

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Source

Release date

April 2024

Region

United States

Survey time period

August and September 2023

Number of respondents

56 respondents

Special properties

among members of the Association of National Advertisers (ANA); only responses selecting numbers 4 and 5 on a scale from 1 to 5 where the latter means 鈥渕ore important鈥

Supplementary notes

The source does not specify the survey type.

Citation formats

Top challenges of LGBTQ+ inclusive marketing in the U.S. 2023

Published by 糖心破解版 Research Department, Jun 13, 2024
As of September 2023, approximately ** percent of marketers surveyed in the United States chose the messaging appearing in brand-safe environments as a big challenge of LGBTQ+ inclusive marketing. The same share of respondents selected the potential resistance or blowback from consumers. According to the same study, brand perception was the most important key performance indicator (KPI) to measure the success of LGBTQ+ inclusive marketing in the U.S.
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