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Leading potential benefits of marketing including LGBTQ+ according to marketers in the United States in 2021 and 2023

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Sources

Release date

June 2024

Region

United States

Survey time period

2021 and 2023

Number of respondents

56*

Special properties

only responses selecting numbers 4 and 5 on a scale from 1 to 5 where the latter means "more important"

Supplementary notes

* Number of respondents in 2023.

The source does not specify the survey type.

Citation formats

Top benefits of LGBTQ+ inclusive marketing for marketers in the U.S. 2021-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 8, 2024
Approximately ** percent of marketers surveyed in the United States in 2023 saw their company or brand perception becoming inclusive as a potential benefit of LGBTQ+ inclusive marketing, up from ** percent two years before. Over **** of respondents in 2023 included a stronger overall brand recall among the advantages, up from little more than half of the interviewees in 2021. Meanwhile, the view of LGBTQ+ inclusive marketing as a way to access purchasing power decreased from ** to ** percent.
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