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Leading advertisers on Tencent Video pre-Spring Festival 2024, based on share of OTT ad revenue

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Source

Release date

March 2024

Region

China

Survey time period

February 5 to 11, 2024

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of April 2024). 

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Biggest advertisers on Tencent Video pre-Spring Festival 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 5, 2024

Yueda Kia and Apple were the largest ad spenders on Tencent during the week prior the 2024 Spring Festival. The automobile brand and the tech giant each accounted for *** percent of the Chinese streaming platform's over-the-top (OTT) advertising revenue, which was estimated to total about ** million yuan between February 5 and **.

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