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Leading industry ad spenders on over-the-top (OTT) platforms in China 2024, based on share of OTT ad revenue

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Source

Release date

November 2024

Region

China

Survey time period

January to September 2024

Special properties

refers to in-app advertising on OTT-end devices; excluding ads triggered when devices power on, off, and in idle

Supplementary notes

OTT platforms of iQIYI, Mango TV, Tencent Video, and Youku were covered.

Citation formats

Biggest OTT advertisers in China 2024, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2024

Food and beverage brands were the largest ad spenders on over-the-top (OTT) platforms in China. During the first nine months of 2024, the beverage industry accounted for **** percent of the OTT advertising spending. The packaging food sector made up **** percent, while food delivery service providers contributed **** percent.

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