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Leading advertisers on over-the-top (OTT) platforms in China May 2025, based on share of OTT ad revenue

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Source

Release date

July 2025

Region

China

Survey time period

May 2025

Special properties

refers to in-app advertising on OTT-end devices; excluding ads triggered when devices power on, off, and in idle

Supplementary notes

OTT platforms of iQIYI, Mango TV, Tencent Video, and Youku were covered.

Citation formats

Biggest OTT advertisers in China 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 25, 2025

Food and beverage brands were the largest ad spenders on over-the-top (OTT) platforms in China. In May 2025, **** and were the biggest advertisers, each contributing **** percent and **** percent of the OTT advertising spending, respectively. *** claimed the third spot with a share of *** percent.

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