*In the fourth quarter of 2024, the company changed "software platform" revenue reporting to "advertising revenue" as advertising represents a significant share of revenue in the segment.
During the first quarter of 2025, AppLovin Corp.'s advertising revenue valued approximately 1.1 billion U.S. dollars. It represents an increase of 72 percent compared to the corresponding quarter in 2024, when the company's advertising revenue was 678 million U.S. dollars. In 2024, advertising contributed over three billion U.S. dollars to the company's total revenue.
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AppLovin. (May 6, 2025). Advertising revenue of AppLovin Corp. from the 1st quarter of 2020 to the 1st quarter of 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1611700/applovin-quarterly-advertising-revenue/
AppLovin. "Advertising revenue of AppLovin Corp. from the 1st quarter of 2020 to the 1st quarter of 2025 (in million U.S. dollars)." Chart. May 6, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1611700/applovin-quarterly-advertising-revenue/
AppLovin. (2025). Advertising revenue of AppLovin Corp. from the 1st quarter of 2020 to the 1st quarter of 2025 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1611700/applovin-quarterly-advertising-revenue/
AppLovin. "Advertising Revenue of Applovin Corp. from The 1st Quarter of 2020 to The 1st Quarter of 2025 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 May 2025, /statistics/1611700/applovin-quarterly-advertising-revenue/
AppLovin, Advertising revenue of AppLovin Corp. from the 1st quarter of 2020 to the 1st quarter of 2025 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1611700/applovin-quarterly-advertising-revenue/ (last visited July 28, 2026)
Advertising revenue of AppLovin Corp. from the 1st quarter of 2020 to the 1st quarter of 2025 (in million U.S. dollars) [Graph], AppLovin, May 6, 2025. [Online]. Available: /statistics/1611700/applovin-quarterly-advertising-revenue/
