As of January 2022, YouTube was the most used media platform in Italy, with a reach of approximately 95 percent. Spotify ranked second, with a reach of approximately 31 percent among the digital population in Italy. Netflix reported a reach of around 25 percent, while websites operated by Mediaset Infinity ranked third, with a digital reach of almost 30 percent as of the beginning of 2022.
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comScore. (April 20, 2022). Reach of leading online audio and video platforms among internet users in Italy as of January 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1311564/reach-media-platforms-italy/
comScore. "Reach of leading online audio and video platforms among internet users in Italy as of January 2022." Chart. April 20, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1311564/reach-media-platforms-italy/
comScore. (2022). Reach of leading online audio and video platforms among internet users in Italy as of January 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1311564/reach-media-platforms-italy/
comScore. "Reach of Leading Online Audio and Video Platforms among Internet Users in Italy as of January 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 20 Apr 2022, /statistics/1311564/reach-media-platforms-italy/
comScore, Reach of leading online audio and video platforms among internet users in Italy as of January 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1311564/reach-media-platforms-italy/ (last visited July 21, 2026)
Reach of leading online audio and video platforms among internet users in Italy as of January 2022 [Graph], comScore, April 20, 2022. [Online]. Available: /statistics/1311564/reach-media-platforms-italy/