U.S. male consumers, 13 percent of which buy color cosmetics
Supplementary notes
Most purchased products in the previous six months. *This is the total number of surveyed participants, the source does not provide the exact number for the respondents who stated that they purchase this specific beauty category. The source does not provide additional information on the respondents or the exact type and dates of the survey.
Citation formats
Most purchased color cosmetics products among men in the U.S. 2022
In 2022, approximately 13 percent of men in the United States who took part in a survey stated that they had bought color cosmetics in the previous six months. Of this low percentage, about half purchased foundation, making it the most popular color cosmetic product among U.S. men.
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Benchmarking Company. (September 29, 2022). Most purchased color cosmetics products among male consumers in the United States in 2022, by product type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1450354/most-purchased-color-cosmetics-products-among-men-in-the-us/
Benchmarking Company. "Most purchased color cosmetics products among male consumers in the United States in 2022, by product type." Chart. September 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1450354/most-purchased-color-cosmetics-products-among-men-in-the-us/
Benchmarking Company. (2022). Most purchased color cosmetics products among male consumers in the United States in 2022, by product type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1450354/most-purchased-color-cosmetics-products-among-men-in-the-us/
Benchmarking Company. "Most Purchased Color Cosmetics Products among Male Consumers in The United States in 2022, by Product Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Sep 2022, /statistics/1450354/most-purchased-color-cosmetics-products-among-men-in-the-us/
Benchmarking Company, Most purchased color cosmetics products among male consumers in the United States in 2022, by product type ÌÇÐÄÆƽâ°æ, /statistics/1450354/most-purchased-color-cosmetics-products-among-men-in-the-us/ (last visited August 03, 2026)
Most purchased color cosmetics products among male consumers in the United States in 2022, by product type [Graph], Benchmarking Company, September 29, 2022. [Online]. Available: /statistics/1450354/most-purchased-color-cosmetics-products-among-men-in-the-us/
