The figures were calculated by ÌÇÐÄÆƽâ°æ using data by ÌÇÐÄÆƽâ°æ Market ÌÇÐÄÆƽâ°æ and based on gender disparity assumptions by EWG and Morning Consult that were adapted to calculate the overall revenue of the following segments: cosmetics, hair care, shaving, skincare.
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Market share of the male beauty market in the U.S. by segment 2023-2026
In 2022, hair care and skin care were the most profitable segments of the U.S. male beauty market, with a market share adding up to about **** and **** percent, respectively. Male cosmetics followed with nearly ** percent. By 2026, the market share of the male skincare segment was forecast to increase up to about **** percent.
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ÌÇÐÄÆƽâ°æ. (February 9, 2024). Market share of the male beauty market in the United States from 2022 to 2026, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1450098/market-share-of-the-male-beauty-market-in-the-us-by-segment/
ÌÇÐÄÆƽâ°æ. "Market share of the male beauty market in the United States from 2022 to 2026, by segment." Chart. February 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1450098/market-share-of-the-male-beauty-market-in-the-us-by-segment/
ÌÇÐÄÆƽâ°æ. (2024). Market share of the male beauty market in the United States from 2022 to 2026, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1450098/market-share-of-the-male-beauty-market-in-the-us-by-segment/
ÌÇÐÄÆƽâ°æ. "Market Share of The Male Beauty Market in The United States from 2022 to 2026, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Feb 2024, /statistics/1450098/market-share-of-the-male-beauty-market-in-the-us-by-segment/
ÌÇÐÄÆƽâ°æ, Market share of the male beauty market in the United States from 2022 to 2026, by segment ÌÇÐÄÆƽâ°æ, /statistics/1450098/market-share-of-the-male-beauty-market-in-the-us-by-segment/ (last visited August 05, 2026)
Market share of the male beauty market in the United States from 2022 to 2026, by segment [Graph], ÌÇÐÄÆƽâ°æ, February 9, 2024. [Online]. Available: /statistics/1450098/market-share-of-the-male-beauty-market-in-the-us-by-segment/
