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Share of men willing to use women's skincare products in Japan as of September 2023

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Sources

Release date

November 2023

Region

Japan

Survey time period

September 19 to 20, 2023

Number of respondents

1,144 respondents

Age group

15-59 years

Special properties

men who used skincare products; only one answer possible

Method of interview

Online survey

Supplementary notes

Original question: "Please choose the answer closest to your use of cosmetic products. - Skincare products."

Citation formats

Men's willingness to use women's skincare products in Japan 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 25, 2025

The majority of men in Japan used skincare products regardless of the marketed target of the items, as revealed in a survey conducted in September 2023. Over ** percent of respondents stated that they used both, men's and women's skincare cosmetics, while *** percent only used products marketed to female consumers.

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