YouGov Profiles is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for Great Britain is nationally representative and weighted by age, gender, education, region, and race.
In 2025, almost half of adults who had spent 100 British pounds or more on make-up in the past three months in the United Kingdom said they tended to buy all of their products from the same brand. ** percent of all adults said they used different products from different brands.
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YouGov. (March 4, 2025). Attitudes towards cosmetics in the United Kingdom (UK) in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1610840/views-on-cosmetics-uk/
YouGov. "Attitudes towards cosmetics in the United Kingdom (UK) in 2025." Chart. March 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1610840/views-on-cosmetics-uk/
YouGov. (2025). Attitudes towards cosmetics in the United Kingdom (UK) in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1610840/views-on-cosmetics-uk/
YouGov. "Attitudes towards Cosmetics in The United Kingdom (Uk) in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Mar 2025, /statistics/1610840/views-on-cosmetics-uk/
YouGov, Attitudes towards cosmetics in the United Kingdom (UK) in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1610840/views-on-cosmetics-uk/ (last visited July 15, 2026)
Attitudes towards cosmetics in the United Kingdom (UK) in 2025 [Graph], YouGov, March 4, 2025. [Online]. Available: /statistics/1610840/views-on-cosmetics-uk/
