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Share of retail sales of beauty products worldwide 2024, by sales channel

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Sources

In cooperation with
Release date

June 2025

Region

Worldwide

Survey time period

2025

Special properties

McKinsey Global Beauty Market Model 2025

Supplementary notes

The McKinsey Global Beauty Market Model 2025 offers proprietary fiveyear forecasts covering all regions, price tiers and channels for beauty’s core categories skincare, haircare, colour cosmetics and fragrance and reflect yearly current prices based on exchanges rates fixed to 2024 levels, with estimates updated periodically and communicated yearly by McKinsey.

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Share of beauty retail sales worldwide 2024 by sales channel

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 28, 2025

In 2024, the e-commerce sales channel the most popular channel for purchasing beauty products worldwide, with a retail sales share of about ***percent. Grocery/big box retail ranked second with a share of about ** percent.

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Fragrance market in the U.S.Celebrity beauty brandsCosmetics in CanadaGlobal prestige/luxury cosmetics Fragrance e-commerce
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