| Characteristic | Share of respondents |
|---|---|
| They help me to express my true self | 62% |
| Helps to correct something I’m self-conscious about | 58% |
| I like the way I look in makeup | 39% |
| It is becoming more acceptable for men to wear makeup without a stigma | 37% |
| Makeup enhances my natural attributes | 36% |
| It looks great on celebrity men so why not? | 27% |
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Source
Sources
Release date
October 2022
More information
Region
United States
Survey time period
September 2022
Number of respondents
over 800*
Age group
18 years and older
Special properties
U.S. male consumers who use color cosmetics products
Supplementary notes
*This is the total number of surveyed participants, the source does not provide the exact number for the respondents who answered this specific question.
The source does not provide additional information on the respondents or the exact type and dates of the survey.
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