Face wash was the most common beauty care practice adopted by Japanese men, as revealed in a survey conducted in July 2025. Almost ** percent of respondents stated that they washed their face as part of their beauty care routine. Using skincare products showed a high adoption rate compared to other cosmetics products.
The survey also pointed out that around ** of men did not have a beauty care routine.
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PR Times, & Neo Marketing. (August 1, 2025). Leading beauty care routines adopted by men in Japan as of July 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1462858/japan-popular-beauty-care-practices-men/
PR Times, und Neo Marketing. "Leading beauty care routines adopted by men in Japan as of July 2025." Chart. August 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1462858/japan-popular-beauty-care-practices-men/
PR Times, Neo Marketing. (2025). Leading beauty care routines adopted by men in Japan as of July 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1462858/japan-popular-beauty-care-practices-men/
PR Times, and Neo Marketing. "Leading Beauty Care Routines Adopted by Men in Japan as of July 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Aug 2025, /statistics/1462858/japan-popular-beauty-care-practices-men/
PR Times & Neo Marketing, Leading beauty care routines adopted by men in Japan as of July 2025 ÌÇÐÄÆƽâ°æ, /statistics/1462858/japan-popular-beauty-care-practices-men/ (last visited July 27, 2026)
Leading beauty care routines adopted by men in Japan as of July 2025 [Graph], PR Times, & Neo Marketing, August 1, 2025. [Online]. Available: /statistics/1462858/japan-popular-beauty-care-practices-men/
