U.S. male consumers, 77 percent of which buy body skincare
Supplementary notes
Most purchased products in the previous six months. *This is the total number of surveyed participants, the source does not provide the exact number for the respondents who stated that they purchase this specific beauty category. The source does not provide additional information on the respondents or the exact type and dates of the survey.
Citation formats
Most purchased body skincare products among men in the U.S. 2022
According to the results of a survey carried out in September 2022, around ** percent of U.S. male respondents indicated that they had purchased body skincare products in the previous six months. Of this percentage, ** and ** percent of respondents purchased liquid soap and body lotion.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Benchmarking Company. (September 29, 2022). Most purchased body skincare products among male consumers in the United States in 2022, by product type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1450348/most-purchased-body-skincare-products-among-men-in-the-us/
Benchmarking Company. "Most purchased body skincare products among male consumers in the United States in 2022, by product type." Chart. September 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1450348/most-purchased-body-skincare-products-among-men-in-the-us/
Benchmarking Company. (2022). Most purchased body skincare products among male consumers in the United States in 2022, by product type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1450348/most-purchased-body-skincare-products-among-men-in-the-us/
Benchmarking Company. "Most Purchased Body Skincare Products among Male Consumers in The United States in 2022, by Product Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Sep 2022, /statistics/1450348/most-purchased-body-skincare-products-among-men-in-the-us/
Benchmarking Company, Most purchased body skincare products among male consumers in the United States in 2022, by product type ÌÇÐÄÆƽâ°æ, /statistics/1450348/most-purchased-body-skincare-products-among-men-in-the-us/ (last visited August 03, 2026)
Most purchased body skincare products among male consumers in the United States in 2022, by product type [Graph], Benchmarking Company, September 29, 2022. [Online]. Available: /statistics/1450348/most-purchased-body-skincare-products-among-men-in-the-us/
