U.S. male consumers, 73 percent of which buy hair care products
Supplementary notes
Most purchased products in the previous six months. *This is the total number of surveyed participants, the source does not provide the exact number for the respondents who stated that they purchase this specific beauty category. The source does not provide additional information on the respondents or the exact type and dates of the survey.
Citation formats
Most purchased hair care products among men in the U.S. 2022
In 2022, around ** percent of U.S. men taking part in a survey had purchased hair care products in the previous six months. Of this percentage, over ** percentage purchased shampoo, ** percent bought conditioner, and just over a third bought hair gel.
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Benchmarking Company. (September 29, 2022). Most purchased hair care products among male consumers in the United States in 2022, by product type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1450351/most-purchased-hair-care-products-among-men-in-the-us/
Benchmarking Company. "Most purchased hair care products among male consumers in the United States in 2022, by product type." Chart. September 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1450351/most-purchased-hair-care-products-among-men-in-the-us/
Benchmarking Company. (2022). Most purchased hair care products among male consumers in the United States in 2022, by product type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1450351/most-purchased-hair-care-products-among-men-in-the-us/
Benchmarking Company. "Most Purchased Hair Care Products among Male Consumers in The United States in 2022, by Product Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Sep 2022, /statistics/1450351/most-purchased-hair-care-products-among-men-in-the-us/
Benchmarking Company, Most purchased hair care products among male consumers in the United States in 2022, by product type ÌÇÐÄÆƽâ°æ, /statistics/1450351/most-purchased-hair-care-products-among-men-in-the-us/ (last visited August 03, 2026)
Most purchased hair care products among male consumers in the United States in 2022, by product type [Graph], Benchmarking Company, September 29, 2022. [Online]. Available: /statistics/1450351/most-purchased-hair-care-products-among-men-in-the-us/
