| Characteristic | Share of respondents |
|---|---|
| Is 100% natural | 55% |
| Does not use ingredients that are harmful to the environment | 45% |
| Cruelty-free / not tested on animals | 45% |
| Manufactured in a way that does not pollute the environment | 36% |
| Made locally / in your country | 31% |
| Offers recyclable packaging | 29% |
| Is organic | 28% |
| Made of recycled packaging | 23% |
| Made by a brand that treats workers fairly | 21% |
| Offers plastic-free packaging | 18% |
| Made by a socially responsible brand | 16% |
| Made by an inclusive brand | 6% |
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Source
Sources
In cooperation with
McKinsey & Company
Release date
May 2023
More information
Region
France
Survey time period
2023
Number of respondents
12,010*
Age group
18 years and older
Supplementary notes
Up to five answers could be selected.
The source asked respondents which parameters that make a beauty product sustainable they considered the most important,
*Total number of respondents, including participants in other countries.
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