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Market share of the male beauty market in the United States in 2023, by segment

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Source

Release date

February 2024

Region

United States

Survey time period

2024

Supplementary notes

The figures were calculated by ÌÇÐÄÆƽâ°æ using data by ÌÇÐÄÆƽâ°æ Market ÌÇÐÄÆƽâ°æ and based on gender disparity assumptions by EWG and Morning Consult that were adapted to calculate the overall revenue of the following segments: cosmetics, hair care, shaving, skincare.

Citation formats

Market share of the male beauty market in the U.S. by segment 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 21, 2024

In 2023, hair care and skin care were the most profitable segments of the U.S. male beauty market, with a market share adding up to about ** and ** percent, respectively. Male cosmetics followed with around ** percent.

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