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Year-over-year growth in online gross merchandise volume (GMV) of leading brands for beauty and cosmetic products in China in 2024

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Release date

January 2025

Region

China

Survey time period

2024

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YoY online GMV growth of major cosmetic brands China 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 7, 2025

In 2024, China's domestic brand Kans witnessed a year-over-year growth in online gross merchandise volume (GMV) of percent, the highest among leading beauty and cosmetic brands in China. Korean brand Whoo followed with a YoY growth of more than ** percent. L'Oréal saw a slight increase, yet recording the highest online GMV among the 20 leading brands. On the list of the leading 20 brands in terms of GMV, there were ** foreign brands and *domestic brands.

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