Most purchased products in the previous six months. *This is the total number of surveyed participants. 76 percent of this total had specifically bought general personal care and shaving products.
The source does not provide additional information on the respondents or the exact type and dates of the survey.
Citation formats
Most purchased personal care and shaving products among men in the U.S. 2022
According to the results of a survey carried out in September 2022, about ** percent of male consumers in the United States bought general personal care and shaving products in the last six months. Of this percentage, about ** percent of men had bought toothpaste in the past half year, making it the most popular men's grooming product. Deodorants and razors followed with about ** and ** percent of responses, respectively.
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Benchmarking Company. (September 29, 2022). Most purchased personal care and shaving products among male consumers in the United States in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1450339/most-purchased-personal-care-and-shaving-products-among-men-in-the-us/
Benchmarking Company. "Most purchased personal care and shaving products among male consumers in the United States in 2022." Chart. September 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1450339/most-purchased-personal-care-and-shaving-products-among-men-in-the-us/
Benchmarking Company. (2022). Most purchased personal care and shaving products among male consumers in the United States in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1450339/most-purchased-personal-care-and-shaving-products-among-men-in-the-us/
Benchmarking Company. "Most Purchased Personal Care and Shaving Products among Male Consumers in The United States in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Sep 2022, /statistics/1450339/most-purchased-personal-care-and-shaving-products-among-men-in-the-us/
Benchmarking Company, Most purchased personal care and shaving products among male consumers in the United States in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1450339/most-purchased-personal-care-and-shaving-products-among-men-in-the-us/ (last visited August 04, 2026)
Most purchased personal care and shaving products among male consumers in the United States in 2022 [Graph], Benchmarking Company, September 29, 2022. [Online]. Available: /statistics/1450339/most-purchased-personal-care-and-shaving-products-among-men-in-the-us/
