The data was collected by the source by analyzing the electronic receipts of panel members.
The hair care category excludes appliances. The skin care category includes body cleansing, deodorants, face cleansing, skin conditioning and moisturizing, and sun care.
Citation formats
Most purchased secondhand beauty categories online in Europe 2023
According to data analyzing the e-receipts of online shoppers in 2023, fragrances ranked as the most popular secondhand beauty category in France, the United Kingdom, Spain, and Italy. Secondhand fragrances had the highest share of e-commerce value in France, at around *** percent. In Italy, this share stood at roughly *** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
NielsenIQ. (January 16, 2024). Most popular secondhand beauty categories purchased online in selected European countries in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1447347/europe-secondhand-beauty-purchases-online-category/
NielsenIQ. "Most popular secondhand beauty categories purchased online in selected European countries in 2023." Chart. January 16, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1447347/europe-secondhand-beauty-purchases-online-category/
NielsenIQ. (2024). Most popular secondhand beauty categories purchased online in selected European countries in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1447347/europe-secondhand-beauty-purchases-online-category/
NielsenIQ. "Most Popular Secondhand Beauty Categories Purchased Online in Selected European Countries in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Jan 2024, /statistics/1447347/europe-secondhand-beauty-purchases-online-category/
NielsenIQ, Most popular secondhand beauty categories purchased online in selected European countries in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1447347/europe-secondhand-beauty-purchases-online-category/ (last visited July 26, 2026)
Most popular secondhand beauty categories purchased online in selected European countries in 2023 [Graph], NielsenIQ, January 16, 2024. [Online]. Available: /statistics/1447347/europe-secondhand-beauty-purchases-online-category/