Italian Gen Z consumers keep an eye on grocery leaflets, a 2024 survey revealed. According to the findings, 88 percent of Gen Z shoppers check digital or printed advertisements before purchasing grocery items, while another 55 percent of them pick the grocery store, based on promotions and discounts available on leaflets.Â
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Retail Institute Italy. (October 20, 2024). Pre-purchase habits of Gen Z grocery shoppers in Italy in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1447550/gen-z-pre-purchase-habits-italy/
Retail Institute Italy. "Pre-purchase habits of Gen Z grocery shoppers in Italy in 2024." Chart. October 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1447550/gen-z-pre-purchase-habits-italy/
Retail Institute Italy. (2024). Pre-purchase habits of Gen Z grocery shoppers in Italy in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1447550/gen-z-pre-purchase-habits-italy/
Retail Institute Italy. "Pre-purchase Habits of Gen Z Grocery Shoppers in Italy in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Oct 2024, /statistics/1447550/gen-z-pre-purchase-habits-italy/
Retail Institute Italy, Pre-purchase habits of Gen Z grocery shoppers in Italy in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1447550/gen-z-pre-purchase-habits-italy/ (last visited July 28, 2026)
Pre-purchase habits of Gen Z grocery shoppers in Italy in 2024 [Graph], Retail Institute Italy, October 20, 2024. [Online]. Available: /statistics/1447550/gen-z-pre-purchase-habits-italy/
